To achieve success in opt-in marketing you must have quality, performance and SCALE. Permission Data's TruIntent Network™ embodies this perfectly. It starts with a rigorous selection process that only permits websites that provide 100% opt-in consumer experience to participate. By aligning our proprietary sites and media solutions with the best media providers on the web, we can distribute brands' messages to the right consumer at the right time. Our monthly partner-evaluation process ensures that the quality and performance of the opt-ins generated on each site is maintained at the highest-level. Furthermore, all opt-in data is run through our industry leading data validation and evaluation technology TruFilter™ before it is delivered to the advertiser.