TruFilter™
TruFilter™ is Permission Data's proprietary data validation and management system. Utilizing best in class in-house technologies leveraging ten years of data validation experience ensures clean, actionable leads for our clients. TruFilter™ is standard and cost free for all lead generation campaigns that are sourced through Permission Data.
- Email, postal and phone verification
- Criteria filtering (geographic/demographic exclusion)
- Proprietary filtering rules developed by Permission Data
- De-duplication
- Simplified campaign setup and data delivery
- Optional email auto responder deployment
TruFilter Form Check™ Leveraging the success of TruFilter and the demand from advertisers to provide a site side solution, Permission Data developed TruFilter Form Check. Form Check is a live plug-in for validating registration data within a form on your website. It combines all the features and benefits of TruFilter with the ease of simply placing a piece of code on your registration page. If you are buying media on a CPL or CPA basis, you should inquire about TruFilter Form Check to protect you from paying for invalid leads.
Lead P.I. is Permission Data's fraud monitoring tool. It detects suspicious patterns in lead campaigns and enables buyers to weed out potential fraud in their unique acquisition networks. Many of Permission Data's clients are using the Lead P.I. service across all leads they purchase that are not sourced from Permission Data. The Lead P.I. has been proven to be of the highest caliber, and has saved our clients hundreds of thousands of dollars.
